Google has already placed a phone icon displayed in some of its ads. When an internet user clicks on it, the user could type their phone number and Google sets up a call between the advertiser and the user.

According to a Google spokesperson, the company is considering new ways to provide quality service to its advertisers by continuously running tests for prospective new products and services. The trial model of Pay-Per-Call is free to all Google users.

Google is guaranteeing privacy for concerned users regarding their phone numbers. The Pay-Per-Call FAQ, seen at Google’s site, includes detailed information regarding the process of calls. When a user is connected to a particular advertiser, the user’s number is blocked from the advertisers to see. After a short period, the user’s numbers would be deleted from Google’s server.

Several leaders of advertising and the Internet industry are also interested in the newest Pay-Per-Call model. Ingenio, AOL and Verizon Communication has began offering its pay-per-call ad services during the last quarter of 2006.

According to a Yahoo spokesperson, the company has been testing its pay-per-phone-call model for several months on particular portions of its search engine. The model is still in the development process and the launching date remained unstated.

Google’s new ad model would benefit the company of getting higher revenue rates since pay-per-call ads are more expensive than the pay-per-click rate. According to Greg Sterling of Kelsey Group, the price is estimated to start around US$2 per call, averages about US$7 and is possible to cost more than US$30.

By Paulene Calinawan
Jump2Top.Com
Search Engine Optimization Company